Reebok

Reebok Sneakers and Collaborations at eluXive

Reebok was founded in 1958 by Joseph William Foster and originally focused on producing spiked running shoes. In the 1980s, Reebok gained popularity with its aerobics shoes designed for women, and its "Freestyle" shoe became especially popular. Reebok expanded its product line to include other types of athletic footwear, apparel, and accessories, and signed high-profile endorsements with celebrities such as Shaqille O'neal and Allen Iverson.  While the brand waned in popularity during the mid 2005s when it was acquired by Adidas, it has recently regained traction with the resurgence of 80s style sneakers and partnerships with Gosha Rubchinskiy, Kendrick Lamar, and Palace.

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