Pleasures is a streetwear brand based in Los Angeles, founded in 2015 by Alex James. The brand draws inspiration from punk rock and grunge music, with designs featuring bold graphics and provocative imagery. Pleasures gained a following among underground music fans and fashion enthusiasts before gaining recognition from larger retailers and media outlets. It has collaborated with notable brands and artists, including Reebok, Joy Division, and The Grateful Dead. Pleasures remains known for its bold and unconventional designs and commitment to pushing the boundaries of fashion and culture.