Asics

Asics Sneaker Collaborations at eluXive

ASICS is a Japanese multinational corporation that specializes in athletic shoes, clothing, and accessories. The company was founded in 1949 as Onitsuka Co. Ltd. by Kihachiro Onitsuka, in Kobe, Japan.  Its original offerings have ties to the beginning of the Nike brand.  Throughout the 1980s and 1990s, ASICS expanded its product lines and became a leading brand in the athletic footwear market. The company is known for its innovative technology, including its Gel cushioning system, which was first introduced in 1986.  Since then, ASICS has continued to make waves in the athletic footwear market and has earned the respect of sneaker collectors through hard-hitting collaborations with JJJJound, Kiko Kostadinov, Kith, and Vivienne Westwood.

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